Let me start by saying that my favorite Burger, if I had to choose, is a Double Whopper with Cheese minus the onions. Consequently, I am partial toward Burger King on a deep personal level. Nevertheless, Burger King just came out with the greatest ad campaign in history, and it managed to anger Leftist intellectuals as a bonus. Talk about killing two birds with one stone.
Evidently, Burger King went around the world to find the most indigenous and impoverished cultures. They then took those people into a taste test challenge to determine whether they preferred a Big Mac or a Whopper. We get to find out the results in a few days. As you might expect, the Left could not tolerate poor people getting free food for money. That's exploitative!
According to the Telegraph, Leftists are concerned that this is "insensitive" and at worst "unhealthy." Like I said before: This is the greatest ad campaign in history.
"It's outrageous," Sharon Akabas of the Institute of Human Nutrition at Columbia University, told the New York Daily News. "What's next? Are we going to start taking guns out to some of these remote places and ask them which one they like better?"
Marilyn Borchardt, development director for Food First, called the campaign insensitive.
"The ad's not even acknowledging that there's even hunger in any of these places," she told the Daily News.
The campaign has also stirred up a welter of online commentary. Brian Morrissey, writing on Adfreak.com, likens the campaign to colonialism and declares it "embarrassing and emblematic of how ignorant Americans still seem to the rest of the world."
"It doesn't get much more offensive than this," noted The Inquisitor blog. "If visiting poor people in remote locations, some who would be at best surviving on below poverty levels and throwing a burger in their faces isn't bad enough, it gets better, because they also ask the Whopper Virgins to compare the taste of the Whopper to a McDonalds Big Mac as well.
"It's hard to place exactly where this begins on the level of wrongness."
Oh the outrage; don't you love it? Well done BK! I think it is about time I bought myself a Burger.
Fred Thompson: At Least He Will Let Me Eat a Big Mac